Social media marketers sometimes overlook YouTube marketing. Some people consider YouTube to be a social networking platform. Others perceive it as more of a video-on-demand service.
In either case, YouTube offers a plethora of marketing opportunities—especially if your target audience is on the platform and your competitors aren’t. YouTube has two billion monthly users globally and is the most popular internet platform among adults in the United States.
In that sense, it doesn’t matter if YouTube fits social network standards or not. It is more well-known than any of them. Effective YouTube marketing, however, is more difficult stated than done, with more than 500 hours of video added every minute.
To help you get started, we’ve set together a 10-step YouTube marketing approach. Learn how to use YouTube ads and influencer partnerships to optimise your channel, increase subscriptions, and expand your reach.
YouTube Marketing Strategies For 2022
#1 Make a business-related YouTube channel
Begin by creating a Google Brand Account.
You can make a YouTube channel using your regular Google account, but only you will be able to view it. Furthermore, the account will be in your name, and depending on your privacy settings, viewers may be able to access your personal email address.
Multiple authorised users can log in at the same time with a Brand Account. Even if you don’t require it right now, it’s an excellent alternative to have on hand as your company expands. You may also build and manage many YouTube channels with a Brand Account.
#2 Do your homework
Of course, any content marketing strategy must begin with this stage. Just like you wouldn’t start writing a blog without knowing what your audience wants to read about or how to write a blog, jumping headfirst into video content without knowing what you’re doing isn’t the best option.
When it comes to creating a YouTube marketing strategy, the best thing to do is look at what your competitors are doing. What type of video material do they make? What is the success rate of their video content? Is there anything missing from the stuff they produce? Before you start creating your own content, take a look at what’s currently out there and what’s working and what’s not.
#3 Make Content That Is Both Useful and Creative
It’s crucial to consider why consumers interact with video content more than any other sort of content while generating content for YouTube. They prefer video to blogs, whitepapers, and ebooks because it is more personal and engaging, and they want the entertainment value of video combined with the functionality of traditional formats.
So, how does this affect video producers? The most important thing to remember is to keep your content interesting. While most consumers prefer to watch a video instruction, if you make an unpleasant video of someone droning on about how to use a product, the client is likely to abandon the video and, in some situations, the product as well.
You have an almost limitless number of video topics from which to choose. You could make content about how to use a product, user success stories, office culture videos, or demo videos—if it can be presented in a creative, useful way, it’s worth looking into.
#4 Consider advertising on YouTube
YouTube advertising can help you reach those who aren’t subscribed to your channel. Do you want to expand your YouTube channel? Choose an audience that you believe might be interested in your material.
Do you want to promote your company, an upcoming event, or a new product? YouTube advertisements are also useful in this regard. People are three times more likely to watch online video commercials than they are to watch TV ads.
These four types of YouTube advertising are available:
- In-stream advertisements that can be skipped
- In-stream advertisements that can’t be skipped (including bumper ads)
- Ads for video discovery (formerly known as in-display ads)
- Non-video advertisements (i.e., overlays and banners)
#5 Consider collaborating with an influencer
Working with an influencer is one of the finest ways to promote your company and attract a larger audience on YouTube.
According to Google, 60 percent of YouTube users would rather listen to their favourite creator’s purchasing advice than that of their favourite TV movie star. Why? It’s generally much easier to connect with creators. Creators can bring that reliability and confidence to your brand with the appropriate relationship.
When it comes to these collaborations, let the influencer speak for themselves. You’ll have a bigger impact on the influencer’s brand if you try to establish greater control over the partnership. This detracts from the effort’s sincerity, which their followers will see right away.
Schick partnered with MsVaughnTV and other YouTube stars to promote the debut of a new razor. Each influencer was given free reign to come up with a theme that suited them. This strategy also resulted in more natural product discovery: consumers exploring YouTube videos accounted for 50% of the campaign’s organic views.