Amazon SEO and Amazon PPC are the two cornerstones that every Amazon marketing campaign should build. If you want to increase your sales volume and growth of your business Amazon, SEO and PPC is the best way to get started. But is one better than the other? What is the difference? Where do you start?
In this article, we’ll look at what Amazon SEO and Amazon PPC have in common, and the differences between them. We will explain how the two work and why the most effective Amazon marketing strategy must include both.
What is the difference between Amazon SEO and Amazon PPC?
Amazon Amazon SEO and PPC actually have the same goal: to make your products displayed in the Amazon search results get higher – this is important because higher visibility means more sales.
However, although the desired outcome is the same, the approach to the two marketing tools is completely different.
Amazon SEO focuses on improving product visibility through listing optimization. Amazon SEO improves the organic ranking and sales performance of its product listings by including all relevant keywords and adding content that positively impacts clickthrough rates and conversion rates.
Amazon SEO is a two-step process:
Keyword optimization: include all relevant keywords in the product list text
Listing optimization: including high quality and related images, text, comments, etc. to improve CTR, conversion rate (CR) and corresponding sales
The main benefit of Amazon SEO is that it is free, and product indexing (meaning that if the search term matches the keyword on the product list exactly, the product will appear in the search results) will happen immediately.
The downside is that product rankings sometimes take a long time to rise and gain greater visibility.
Amazon PPC immediately increased sales
Amazon PPC uses advertising campaigns to attract more customers to your products. For comparison purposes, we focus on “sponsored products,” which are the most common forms of advertising for PPC (other forms include “headline search ads” and “product display ads”).
Here’s how it works: You bid on keywords related to your product listing. When a customer uses a particular keyword or related keyword in his or her search, your ad pops up and is highlighted in the search results or product page. Successful activities require regular optimization efforts, such as CPC adjustments.
This means that Amazon PPC has a larger search scope than Amazon SEO because it triggers ads that are more than just exact keywords. In addition, the advantage of Amazon PPC is that the increase in popularity (and the increase in sales) is very fast, sometimes even instantaneous, depending on how high the bid for a particular keyword is.
Therefore, the impact of PPC movement can be measured immediately. The downside of PPC sports is the need to budget because you pay per click (PPC – pay per click). .
The combined effect of Amazon SEO and Amazon PPC
The strong positive reinforcement between Amazon’s search engine optimization and Amazon’s PPC has led to a more significant ranking and sales promotion when using both.
How Amazon SEO enhances successful PPC effects
Ads on Amazon display based on relevance. This means that Amazon only displays your PPC campaign if it is related to the customer’s search terms. Therefore, if you optimize product listing for related keywords, you need Amazon SEO.
The expected result of each PPC activity is to increase sales. When a customer clicks on a product page and converts to a buyer, an order is generated. What helps to improve CTR and CR? The answer is of course Amazon SEO.
Sellers can use the appropriate keyword and content tools to identify relevant keywords and optimize product listings for higher rankings and better PPC advertising performance.
How Amazon PPC supports organic rankings
Sales have a direct impact on the organic ranking of products. As a result, more sales generated through PPC advertising will have a positive impact on the organic ranking of the product.
This effect is especially important for new products. New products often lack sales history and therefore lack performance data, which in turn negatively impacts organic rankings. Amazon PPC can change this by increasing the amount of listing traffic, thereby increasing sales.
Amazon SEO and Amazon PPC – Why do you need both?
Amazon SEO and Amazon PPC are both effective marketing tools to increase Amazon sales. But if you combine these two strategies, their impact may be further amplified. Because there is a strong correlation between Amazon SEO and Amazon PPC, you should combine the two instead of choosing one.
However, if you need to decide on a starting point, we recommend starting with Amazon SEO because keywords and listing optimization are prerequisites for successful PPC activities.