Google Trends Google Trends is one of the best tools for SEO research. By analyzing Google’s billions of search results around the world, it can provide users with the search volume and related data of a certain search keyword over a period of time.
With the following 7 tips, you can get some statistics that other tools can’t provide. These tips will affect your keyword selection, content marketing, and help you understand how to fully promote your website.
Develop SEO and content marketing strategies with Google Trends
1. Understand keyword traffic
Google Trends is an official Google tool that compares traffic levels graphically. This tool does not tell you the exact flow data, but it shows the relative amount of traffic.
If you want to know the traffic data for a related keyword phrase, then the Google Trends tool will be useful to you.
Tip 1 – How to get more accurate traffic data?
If you want to know the traffic data for a keyword, you can compare the keyword to a keyword that you have ranked and familiar with its traffic levels.
Although Google Trends won’t show you the exact traffic data, as long as you know the traffic of one keyword, the traffic level of another keyword will be easier to understand.
2. Get content marketing ideas through Google Trends
You can view keyword data in both long-term and short-term scopes.
View long-term trends in keywords
You can set traffic trends on Google Trends five years ago, which is valuable for understanding audience trends.
Long-term upward trend
If a trend stays in the long-term, it means you should focus on creating content marketing for this trend.
If a trend is declining, then this may be a sign that the audience’s form of content consumption is changing.
For example, look back at the five years of trends in search terms WordPress, WordPress, and WordPress.com:
As can be seen from the above figure, all relevant WordPress keywords have shown a significant downward trend. This downward trend extends to phrases such as WordPress themes, WordPress plugins, and WordPress hosting.
Tip 2 – Planning Content Marketing
A long-term vision can help you determine the direction of future marketing, and a long-term vision can help you understand which parts of the content should be focused. If a product shows a downward trend, then you might want to consider moving content resources to another topic or product, or even more, you need to completely change the content model.
3. Recognize content marketing from short-term trends
Viewing short-term keyword trends, such as 90-day or even 30-day trend graphs, can provide valuable insights for maximizing content marketing. For example, the two hot search keyword trends on Google are search questions about “How To” and “Near Me.” When you narrow your trend to 90 days, you can see that these search issues have been popular for a few weeks.
Tip 3 – Use Google Trends to determine when to post content
Based on the keyword trends provided by Google Trends, you don’t have to worry about the timing of posting content. Searches for the “How To” issue were on an upward trend on Sunday and Monday, while searches on the “Near Me” issue rose on Friday and Saturday.
If your website or podcast is related to skill sharing or related to hobbies, then choosing to post content on Sunday, Monday or Wednesday and emailing subscribers may be the best approach.
If you run a restaurant, you will understand the importance of posting featured recommendations, specials, etc. before Thursday, as this will increase traffic to your website on Fridays and Saturdays.
Tip 4 – View keyword trends by category
To provide more accurate data on keywords relevant to your business, Google Trends provides a service that shows the specific trends of keywords by category.
Tip 5 – View keyword trends by region
Google Trends can also provide keyword information based on geographic location. This information can be used to determine which areas are best for promotion or to develop content based on a particular area.
Hot search keyword information by region is very valuable for establishing links, creating content, promoting content, and PPC (pay-per-click advertising).
For example, if a topic is popular in a particular area, you can narrow down your content promotion to identify regional magazines that are relevant to the content you are publishing, or groups and clubs that are relevant to the marketing content area.
Tip 6 – Adding geographic data to your content may improve rankings
Providing geographic information can help your content and make it relevant to most people. Google ranks pages based on the most relevant content, so combining geographic nuances in your content can be helpful for rankings, especially when those associated with them start promoting you on social media, blogs, and podcasts. When the content.
Tip 7 – Query keywords that are on the rise
Google Trends also offers the ability to display keywords that are on the rise, which may be the most useful feature.
All you have to do is enter a keyword and then the section shown above will provide you with 25 relevant, up-and-coming search queries. These data will help you understand the changes in consumers and allow you to respond to new marketing opportunities in a timely manner.
Google Trends is a proven tool. This small creative tool can generate important search marketing ideas. So, as long as you take the time to understand the tool, you will definitely find some ideas that can improve the way content is created and promoted online.