Brand Strategy

The first thing you need to understand making it in any industry, in general, is the fact that it heavily depends on return business. In fact, there’s a statistic that about 8 percent of your regular customers make about 40 percent of your profit. However, what determines whether people come back or not? Sure, customer experience is the first thing that comes to mind but how does one describe customer experience, to begin with? One of the essential components is definitely your brand and here are a couple of tips to help you get the most out of it.

A sample of the experience

One of the things you could do is use visual means in order to give your audience a sample of the overall experience in question. Sure, the majority of businesses are taking photos of their office space, staff, common room, etc. Nowadays, you have the means necessary to convey this message through a number of means. You can live-stream a brief tour, make it into a short film, or even try making it into an interactive virtual reality experience. All in all, you have so many options to try and give your audience a sample of the experience of what it’s like to be a part of your team.

Focus on UGC

The next thing you need to keep in mind is the fact that you can use your clients to draw in more leads. This is why user-generated content (UGC) is so important. For instance, a lot of people come to your business because of the recommendation from someone they know, who previously visited the place. Other people tend to read reviews and look for replies in the comments sections. The thing is that even if you don’t ask directly for reviews and recommendations, you’re going to get them either way. Still, by intensifying your efforts, the results are bound to become a lot greater.

Invest in your staff

Perhaps the most important thing you need to take into consideration is the investment in your staff, seeing as how they’re going to be the human factor of your enterprise. For instance, your receptionist is, most likely, the first person that they’re going to meet or talk via a phone call, which is why getting the right person is so important. A similar thing goes for the rest of your staff as well. Keep in mind, nonetheless, that just choosing people is not enough. You also have to train them, instruct them, manage them, and even dress them properly. The importance of uniforms and even name tags can be crucial in making it in this field.

Invest in your staff

Personalize your offer

Regardless of how short on budget you are or how small is your organization, one of the most important things that you have to do is properly personalize your offer as an enterprise. You see, having a unique package is more than a nice touch. It’s one of the most important things regarding your brand and something that will, on its own, resolve the issue of brand recognition. Ordering labels online is one of the ways for you to handle this effectively and with as little effort as possible.

Customer as the protagonist

One more mistake that a lot of businesses make is put themselves first when it comes to forming the narrative of their business. From the perspective of the storyteller, you, as a business, would be merely an agent, a vessel for the resolution of the problem. The protagonist is the average customer. This way, you create an immersive narrative, where every single one of your customers sees themselves as your top priority. Everyone loves a special treatment.

Invest in digital marketing

The last thing you need to understand is the importance of a good digital marketing campaign. You see, in the digital era, the first impulse that the majority of people have when they hear of a new business is to look it up online. Therefore, what you need to ensure is that the first thing they see speaks volumes about your business (in a positive way). Work on your website, make a blog, and fill it with killer content and invest in SEO.

In the end, you need to keep in mind that making a killer hotel brand strategy isn’t a one-time effort. Instead, you need to make a series of choices leading to a common goal and stick to these choices no matter where they take you. No matter how much it takes, it’s always worth it in the end.